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intentionally curated
every piece at Chula Co. is handpicked — real 925 Sterling
Silver, real gemstones, one-of-a-kind finds. classic pieces and whimsigoth drops, all built to be worn and kept.
Upcoming Events
meet us in person and try on the pieces you've been eyeing
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12 June
Ivy Station Market
June 12, 2026
8840 National Blvd. Culver City, CA 90232
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13 June
Little Tokyo Flea Market
June 13, 2026
333 S. Alameda St., Los Angeles, CA 90013
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13 June
Soul Real Market
June 13, 2026
Center Street Promenade - Downtown Anaheim, CA
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14 June
A Good Used Book
June 14, 2026
A Good Used Book - 307 Glendale Blvd, Los Angeles, CA 90026
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14 June
Rose Bowl
June 14, 2026
Rose Bowl - 1001 Rose Bowl Drive, Pasadena, CA 91103
Our Story
we're a small family business who has been in the jewelry industry for 40+ years. working in fine jewelry for so many years, we strive to help our customers build their own collection with our intentionally curated pieces from all over.
Based in LA
curated 925 Sterling Silver pieces from all over. rings. pendants. necklaces. bracelets and more.
“my favorite shop for jewelry!! they are a family owned business & not only is their jewelry amazing, but they are the kindest people ever! I have purchased countless pendants, chains, & bracelets from them for years, everything is such good quality & beautiful! shop from Chula silver for beautiful jewelry that lasts <3”- K
“I'm a repeat customer and have loved all of my pieces! Looking forward to purchasing more!”- Mel
“LOVE MY RINGS!! I got a set of 4 rings and haven't taken them off since I got them”- Elise
“products are top tier! my favorite rings are from you!”- Erlyn
