orders are open. all orders placed now begin shipping September 8. thank you for your patience!

orders are open. all orders placed now begin shipping September 8. thank you for your patience!

Your cart

Your cart is empty

Continue shopping

Curated 925 Sterling Silver, Built to Last.

Unique pieces, thoughtfully selected. Intended to be worn.

shop the trove 8.8 🪎

the trove 8.8 drop

shop the drop
melody ring - Chula Co.
melody ring - Chula Co.

melody ring

$45.00

teardrop shaped rutilated quartz ring - Chula Co.
teardrop shaped rutilated quartz ring - Chula Co.

teardrop shaped rutilated quartz ring

$62.00

rainbow moonstone serpent ring - Chula Co.

rainbow moonstone serpent ring

$58.00

whimsy amber trio ring - Chula Co.

whimsy amber trio ring

$56.00

trio of peridot ring - Chula Co.
trio of peridot ring - Chula Co.

trio of peridot ring

$88.00

square rainbow moonstone ring - Chula Co.

square rainbow moonstone ring

$78.00

amber snake ring - Chula Co.
Sold out

amber snake ring

$58.00

statement tear drop amethyst ring - Chula Co.
statement tear drop amethyst ring - Chula Co.

statement tear drop amethyst ring

$78.00

pink tourmaline organic style ring - Chula Co.

pink tourmaline organic style ring

$98.00

elegant beaded bezel amber ring - Chula Co.

elegant beaded bezel amber ring

$68.00

the trove 8.8 drop

View all

PLAIN SILVER RINGS + GEMSTONE RINGS

all real, natural stones + 925 Sterling Silver

unique, one-of-a-kind pieces

shop ALL rings

PLAIN SILVER + GEMSTONE BRACELETS

classics + IT girl worthy

wear them, stack them, love them

shop bracelets

pendants

the puffy heart pendant - Chula Co.
the puffy heart pendant - Chula Co.
Sold out

the puffy heart pendant

$48.00

amethyst dragonfly pendant - Chula Co.
amethyst dragonfly pendant - Chula Co.
Sold out

amethyst dragonfly pendant

$45.00

petite elephant turquoise pendant - Chula Co.
petite elephant turquoise pendant - Chula Co.
Sold out

petite elephant turquoise pendant

$42.00

solid amber star pendant - Chula Co.
solid amber star pendant - Chula Co.
Sold out

solid amber star pendant

$38.00

garnet cross pendant - Chula Co.
garnet cross pendant - Chula Co.

garnet cross pendant

$92.00

blazing amber sun pendant - Chula Co.
blazing amber sun pendant - Chula Co.

blazing amber sun pendant

$98.00

tiger's eye watcher pendant - Chula Co.
tiger's eye watcher pendant - Chula Co.

tiger's eye watcher pendant

$42.00

whimsy rainbow moonstone pendant - Chula Co.
whimsy rainbow moonstone pendant - Chula Co.

whimsy rainbow moonstone pendant

$34.00

antique inspired black onyx pendant - Chula Co.
antique inspired black onyx pendant - Chula Co.

antique inspired black onyx pendant

$42.00

merchant's faceted citrine pendant - Chula Co.
merchant's faceted citrine pendant - Chula Co.

merchant's faceted citrine pendant

$98.00

whimsy statement amazonite and blue topaz drop pendant - Chula Co.
whimsy statement amazonite and blue topaz drop pendant - Chula Co.

whimsy statement amazonite and blue topaz drop pendant

$158.00

the amber dragon pendant - Chula Co.
the amber dragon pendant - Chula Co.

the amber dragon pendant

$52.00

peridot cross relic pendant - Chula Co.
peridot cross relic pendant - Chula Co.

peridot cross relic pendant

$138.00

flourished fleur de lis pendant - Chula Co.
flourished fleur de lis pendant - Chula Co.

flourished fleur de lis pendant

$92.00

statement cross pendant - Chula Co.
statement cross pendant - Chula Co.

statement cross pendant

$188.00

Collection

View all

intentionally curated

every piece at Chula Co. is handpicked — real 925 Sterling
Silver, real gemstones, one-of-a-kind finds. classic pieces and whimsigoth drops, all built to be worn and kept.

orders placed now begin shipping september 8. thank you so much for your patience! <3

Upcoming Events

Our upcoming events

  • 12 Sept

    Little Tokyo Flea Market

    September 12, 2026

    333 S Alameda

  • 13 Sept

    Mixed Asian Day x Golden Guide

    September 13, 2026

    BRICK San Diego

Our Story

we're a small family business who has been in the jewelry industry for 40+ years. working in fine jewelry for so many years, we strive to help our customers build their own collection with our intentionally curated pieces from all over.

Based in LA

curated 925 Sterling Silver pieces from all over. rings. pendants. necklaces. bracelets and more.

“my favorite shop for jewelry!! they are a family owned business & not only is their jewelry amazing, but they are the kindest people ever! I have purchased countless pendants, chains, & bracelets from them for years, everything is such good quality & beautiful! shop from Chula silver for beautiful jewelry that lasts <3”
- K
“I'm a repeat customer and have loved all of my pieces! Looking forward to purchasing more!”
- Mel
“LOVE MY RINGS!! I got a set of 4 rings and haven't taken them off since I got them”
- Elise
“products are top tier! my favorite rings are from you!”
- Erlyn
{"statementLink":"","footerHtml":" ","consistentHelpData":[{"title":"Contact Email","description":"chulacompany925@gmail.com"}],"hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"left","leadColor":"#001eff","triggerColor":"#001eff","triggerRadius":"50%","triggerPositionX":"left","triggerPositionY":"bottom","triggerIcon":"people","triggerSize":"small","triggerOffsetX":20,"triggerOffsetY":20,"mobile":{"triggerSize":"small","triggerPositionX":"left","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":10,"triggerRadius":"50%"}}