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intentionally curated
every piece at Chula Co. is handpicked — real 925 Sterling
Silver, real gemstones, one-of-a-kind finds. classic pieces and whimsigoth drops, all built to be worn and kept.
Upcoming Events
meet us in person and try on the pieces you've been eyeing
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24 July
West Coast Craft Night Market
July 24, 2026
Fort Mason Center SF
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25 July
Tulipland
July 25, 2026
2362 Bancroft Way, Berkeley, CA 94704
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25 July
Lunam Love Mystic Market
July 25, 2026
12512 Whittier Blvd., Whittier, CA 90602
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26 July
A Good Used Book
July 26, 2026
307 Glendale Blvd, Hi-Fi
Our Story
we're a small family business who has been in the jewelry industry for 40+ years. working in fine jewelry for so many years, we strive to help our customers build their own collection with our intentionally curated pieces from all over.
Based in LA
curated 925 Sterling Silver pieces from all over. rings. pendants. necklaces. bracelets and more.
“my favorite shop for jewelry!! they are a family owned business & not only is their jewelry amazing, but they are the kindest people ever! I have purchased countless pendants, chains, & bracelets from them for years, everything is such good quality & beautiful! shop from Chula silver for beautiful jewelry that lasts <3”- K
“I'm a repeat customer and have loved all of my pieces! Looking forward to purchasing more!”- Mel
“LOVE MY RINGS!! I got a set of 4 rings and haven't taken them off since I got them”- Elise
“products are top tier! my favorite rings are from you!”- Erlyn
